Marketing Communications

The Marketing Communications Department appoints and manages advertising agencies to provide professional advice, media and creative services for corporate branding, program marketing campaigns and other key projects. All agency briefs & in house services are managed through Marketing Communications Dept. All Ad campaign requests must be received 4 weeks prior to requestor’s deadline.To request an Advertising Campaign service please fill and submit the form to mc@alfaisal.edu
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Brand Management

We are extremely fortunate to have our brand recognised worldwide. Our excellent reputation as a leading university has been built in a short space of time through faculty, staff, students and alumni, and we continue to develop it as one of our most precious assets.

Our diverse audience requires us to express ourselves in a consistent manner, to deliver a consistent message, therefore, we make our brand is clearly recognizable. Encountering Alfaisal Brand means knowing the university its strength and competence, and what it stands for. Every communication from Alfaisal University contributes to the university’s reputation.

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Event Management

Marketing Communications Department is responsible for ensuring that all events held uphold the image of the University and its mission, it is the authorised department responsible for the planning and delivery of major University events including ceremonies, exhibitions, recruitment events and any other University event that is held in collaboration with an external entity.

All other corporate/academic functions hosted by any Alfaisal college or department which involve representation at senior Alfaisal level with dignitaries and other community members will require owner to engage Marketing Communications Department .

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Event Management

Marketing Communications Department is responsible for ensuring that all events held uphold the image of the University and its mission, it is the authorised department responsible for the planning and delivery of major University events including ceremonies, exhibitions, recruitment events and any other University event that is held in collaboration with an external entity.

All other corporate/academic functions hosted by any Alfaisal college or department which involve representation at senior Alfaisal level with dignitaries and other community members will require owner to engage Marketing Communications Department at the initial planning stages and ensure that approval for this activity is taken from Office of President.

Any VIP visits/lectures, delegations local or international scheduled must be communicated with the Marketing Communications Department.

  • To request an Events, Ceremonies & Special Visits service please fill and submit the form to mc@alfaisal.edu

Marketing Communications produces news stories which are current, factual and objective, and which highlight the services and priorities of the University

Publicise University, Committees and other meetings involving University representatives, their agendas and outcomes, Board members, advisory board members etc.

Marketing Communications is responsible for guests Meet & Greet for Ambassadors, Ministers, Dignitaries, Board Members, Executives, CEO’s and other dignitaries and guests.

  • To request University PR Protocol service please fill and submit the form to mc@alfaisal.edu

All media relations activities and contact with any media outlets must be directed through the Marketing Communications Department. Official Alfaisal press releases are issued only by this team after the approval of VP of External Relations, and President of Alfaisal.

Media organisations, TV or News channels seeking to visit Alfaisal campus or facilities must be directed first to Marketing Communications Department.

  • To request Media service please fill and submit the form to mc@alfaisal.edu

Marketing Communications are responsible for the management of any approved outgoing sponsorship arrangements on behalf of the University.

Marketing Communications team can help assist in seeking incoming sponsorship for colleges and events using the guide developed by Development Department.

  • To request a sponsorship service please fill and submit the form to mc@alfaisal.edu

Marketing Communications in collaboration with Student Affairs are responsible for the recruitment of Alfaisal student ambassadors. Student ambassadors are current students who are trained to deliver various activities on behalf of the University. They provide a link between the community and Alfaisal by using their own experiences to convey and share their knowledge.

Marketing Communications is responsible for the management and rostering of Alfaisal student ambassadors.

Brand Management

We provide design and production work intended for external and internal audiences, including publications and marketing materials (printed, electronic and audio-visual/video content) which is undertaken by designers, producers or other suppliers managed and approved by Marketing Communications Department prior to production.

To request A Design service please fill and submit the form to mc@alfaisal.edu

As per the University brand guidelines there is only one logo identity for it: The Key hole with image of Late King Faisal with the three foundations: Faith, Knowledge and performance in Arabic. This iconic image is the unifying symbol that represents all the colleges, departments and sections and should appear on all materials internal/external on the top left hand.

Use of the Alfaisal Logo and corporate identity must follow the Brand Guidelines established and kept by Marketing Communications Department and available on Alfaisal University website.

Brand Guideline Download (PDF)

Alfaisal University brand represents its promise to the market and is represented in imagery and words. The University presents itself to the public with its corporate identity, the Alfaisal Logo, market positioning, corporate colours, typefaces and other elements of visual identity.

Marketing & Communications

The Marketing Communications Department appoints and manages advertising agencies to provide professional advice, media and creative services for corporate branding, program marketing campaigns and other key projects. All agency briefs & in house services are managed through Marketing Communications Dept.

All Ad campaign requests must be received 4 weeks prior to requestor’s deadline.

  • To request an Advertising Campaign service please fill and submit the form to mc@alfaisal.edu

The Marketing Communications Department manage all Alfaisal official social media accounts and platforms as well as the curation and moderation of content for these channels on behalf of the University.

Departments & college staff and students clubs & association on social media platforms are expected to conduct themselves in accordance with the University’s Social Media – Managerial Policy, and other relevant policies and procedures. Social media activities undertaken by student groups, associations or individual students are considered to be under the management of Student Affairs.

  • To request a Social Media service please fill and submit the form to mc@alfaisal.edu

The Marketing Communications Department develops and delivers marketing strategies to support recruit domestic students for undergraduate and postgraduate programs. Program-specific marketing plans are also developed in collaboration with the concerned faculties & colleges.

Marketing Communications supports the University’s program of communication and engagement with schools. This includes

-Support in building and maintaining relationships with schools
-Support in coordinating the representation of Alfaisal at a range of school events including school visits, careers expos, subject selection evenings
-Support in communicating to schools and their community (including parents and guardians)
-Assist in developing school engagement/outreach programs for students and faculty

It is important that Alfaisal maintains positive relationships with schools, which account for around half of the University’s undergraduate intake. Communication and engagement with schools is supported by Marketing Communications.

Marketing Communications can support Student Affairs in developing and maintaining an audience of highly-engaged contacts including schools (primary and secondary), prospective students and community members.

  • To request a Recruitment Events & Activities service please fill and submit the form to mc@alfaisal.edu

 

The Marketing Communications Department supports the University by conducting market researches for all University colleges and departments. We explore areas such as course development, recruitment, positioning, and aspects of the student experience. In addition, undertaking or commissioning quantitative and qualitative research to help assess future needs and trends. Conducting market researches will enhance the quality of the college/department and help in making the right decisions

  • To request a Market Research service please fill and submit the form to mc@alfaisal.edu

www.alfaisal.edu is the official Alfaisal website. Other websites must not be developed or used to represent sections or activities within the University, including the establishment of non-Alfaisal domains or URLs.

The Marketing Communications Department is responsible for the management of content (written and visual) and design for the Home Page and news pages.

All colleges and departments are responsible for their respective pages. Web authors and coordinators must be nominated by the respective colleges and or departments managers, and delegated the responsibility to deliver quality content via the portal eForms on behalf of their units. Web author and coordinator nominations are approved by College/department for the college or unit.

  • To request a University Website service please fill and submit the form to mc@alfaisal.edu

www.alfaisal.edu is the official Alfaisal website. Other websites must not be developed or used to represent sections or activities within the University, including the establishment of non-Alfaisal domains or URLs.

The Marketing Communications Department is responsible for the management of content (written and visual) and design for the Home Page and news pages.

The Marketing Communications Department provides photography services with approved images for use in Alfaisal University communications, internal and external. This includes photography of Alfaisal University campus, students, visitors, events…etc. All university photos are achieved and are available upon request.

  • To request a University Photography service please fill and submit the form to mc@alfaisal.edu

The Marketing Communications department coordinate production of all official Alfaisal merchandise and promotional materials.

Approved corporate gifts can also be requested by colleges and departments from the Marketing Communications.

  • To request a Merchandise service please fill and submit the form to mc@alfaisal.edu

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Academic Partners

Academic Partnership:
PHI Partners Healthcare International

Affiliated Hospitals:
KFSHRC King Faisal Specialist Hospital & Research Center, (SMC) Specialized Medical Centre,(KSMC) King Saud Medical City, (AMC) AlDara Medical Corporation in collaboration with Henry Ford Health System, (PSMMC) Prince Sultan Military Medical City, (PMAH) Prince Mohammed Bin Abdulaziz Hospital, (KFMC) King Fahad Medical City, (HMG) Sulaiman Al-Habib Medical Group, and Riyadh Care Hospitals

Collaboration with local hospitals for student training and selected internship:
Ministry of Health (Al Amal, KFMC King Fahad Medical City) — Private (Al Habib, Kingdom, Al Meshary and others)

International collaborations for clinical rotations student and faculty training & research:
GWU George Washington University, Sheerbrook, Ranch Loss Amigos, Miami University, and others.

Affiliated bodies for research activity & educational support:
Arabio, Siemens Al Anoud Foundation

Community Services:
Alzhimers and Breast Cancer.

Academic Partners:
Massachusetts College of Pharmacy and Health Sciences, Boston, USA, Strathclyde Institute of Pharmacy & Biomedical Sciences (SIPBS), University of Strathclyde, Glasgow, UK and King Faisal Specialist Hospital & Research Centre.
Educational Partners:
ILM Institute of Leadership & Management, IFS Institute of Finance
Academic Partners:
MIT, USA; AGH University, Poland; Queens University-Belfast, UK; Auburn University, USA

Industrial collaborations for research, curriculum development, student competitions and faculty & students exchange:
Boeing, Thales, Saudi Aramco, KACST King Abdulaziz City for Science & Technology, AREVA, Lockheed Martin, ABB Saudi Arabia, Masdar Institute UAE, Microsoft, Shell, KAUST King Abdullah University for Science & Technology.

Jacksonville State University, USA
MoE General Accreditation
Granted to the university’s four colleges.

MOHE Approval of Study Plans & Final License
Granted for the entirety of its programs, including bachelors and masters for both genders.

NCAAA Accreditations (Institutional)
NCAAA Accreditation granted for 7 years.

Research & Graduate Studies, A Priority at Alfaisal University Research is at the core of Alfaisal University with generous funding and state-of-the-art labs with the most advanced techniques and methods employed enhancing the ability to produce high quality and multi-disciplinary research papers that are published by faculty and student in highly reputable journals.

The total external research funding awarded in 2013-2014 reached 12,903,450 SAR. This total includes 187,500 SAR for five student research projects funded by Boeing, as well as a one-time additional grant of 187,500 SAR for extra projects.

Alfaisal University ranked 1st in the Kingdom with the highest average citation impact of 1.46 for clinical medical & health sciences papers according to the Thomson Reuters Indicators Report.

The SCImago Journal Rank (SJR indicator) places Alfaisal University 2nd in Kingdom in Research Excellence. The SJR indicator which is a measure of high quality output of research institutions is based on the excellence of scientific journals as documented in the Scopus database (Elsevier B.V.)

Currently there are four active graduate programs at Alfaisal University: Master of Business Administration (MBA), Master of Biomedical Sciences (MBS) with its three tracks Molecular & Cell Biology (MCB), Infection Control (IC) and Clinical Embryology & Reproductive Biology (CERB). There is also the Masters in Radiological & Imaging Sciences (MRIS)

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Alfaisal Students

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Lectures

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